Take a piece of us with you: Every time you travel you embark on an adventure. With every new location, new experience, new relationships, you take a piece of that experience with you wherever you go. As Big Five Duty Free, our audience can experience a place where they can take something back that will remind them of their time in Africa. We encourage them to take more than a moment or a scent, they can take a piece of culture, Africa and Big Five Duty Free with them. The biggest challenge with the rebrand was the fact that we couldn't change the logo, so we had to find a smart solution to modernise the brand without changing it.
